Sales & Marketing

As companies compete to acquire and retain customers in today’s challenging economy, a single point of management for all Sales & Marketing master data is critical. Accurate product catalogs, services and pricing; up-to-date locations and Point of Sale information; and channel synchronization--each are key to a successful Sales and Marketing organization.

With the increased complexity of Enterprise Resource Planning (ERP), product configuration, sales channels, and compliance processes across the enterprise, the benefits of establishing true governance over shared data are significant. Shared data enables faster product introductions, allows companies to adapt to constant market and channel changes, ensures accurate sales reports, and ultimately increases revenues and profitability.

White Paper

Master Data Management in the Sales & Marketing Office

Case studies

What's next?

Product master data consolidation
Doctors Without Borders: The Codification Project
Plateforme du Bâtiment: Product Master Data Management
Taming the Raving Rabbids: The Ubisoft MDM Journey
Show More

Learn more about EBX, a new way to manage, govern and share your data assets.

Watch EBX in action for business users, data stewards, developers and business analysts.

Contact us to arrange a demo and discuss your Data Management initiative.