Whitepaper: How Digital Asset Management can benefit from MDM
Orchestra Networks has many customers in Media and Entertainment (M&E) and Consumer Packaged Goods (CPG). These organizations use EBX5, our software, to master product, multiple domains of master and reference data, and their relationships.
These organizations also keep their products' digital assets in Digital Asset Management (DAM) software. These assets are required for integrated marketing campaigns across social media, print, outdoor, radio, and television.
While digital assets are easily stored in DAM, they often lack connections back to product-level master data (or metadata) and hierarchies. Without accurate and consistent metadata for the assets stored in a digital asset management system (DAM), finding the right asset can be a challenge.
DAM implementations could benefit from the integration of master data management software (MDM) to manage asset metadata and taxonomies. We present, for your consideration, a new whitepaper by David Lipsey, Optimity Advisors, and Conrad Chuang, Orchestra Networks that explores this topic.