• Orchestra Networks

Lela Selects Orchestra Networks' EBX Software for Master Data Management

Boston - September 5, 2013 - Orchestra Networks, a leading multidomain Master and Reference Data Management (MDM/RDM) solution provider, today announced that Lela, Inc, the innovative people-to-products matching technology, has selected Orchestra Networks' EBX5 software to address its master data management requirements.

Orchestra Networks' EBX5 software is an end-to-end, model-driven, flexible solution for managing enterprise master data. With EBX5, business users, data stewards and IT experts have the ability to collaborate using one single, unified platform and to manage and govern MDM content through a full range of software capabilities including data modeling, integrated data quality, hierarchy management, governance workflow, and sophisticated version control. The product's intuitive and business-user-focused experience puts companies on the fast track to achieve the strategic goal of managing and governing their most important asset: data.

"At Lela, matching people-to-products requires effective curation of large volumes of data. EBX5 provides the platform our business users and analysts collaborate on to ensure that we are capturing the complete and accurate product data required to support our core business processes. After a thorough review of available MDM software solutions, we selected EBX5 for its business-user focus, robust workflow, and its model-driven agility to incrementally adapt to our evolving requirements" said Kyle Harris, President and COO at Lela.

"We are pleased to be working with such an innovative, fast-paced organization such as Lela as it changes the face of e-commerce. Lela's business model relies on its ability to manage and govern the product data that is at the heart of its people-to-product matching platform in order to provide best-in-class recommendations for its wide network of retailers", said Christophe Barriolade, President & CEO of Orchestra Networks. "We are proud to provide the foundational software at the core of Lela's technology platform which supports the company's product information management as well as managing the connections between product data and other data domains such as manufacturers, retailers, financial hierarchies, and various types of reference data".

Further information on customers using EBX5 is available from Orchestra Networks at www.orchestranetworks.com/about/.

About Lela

Lela, Inc. (www.lelaknows.com) is the first B2B online shopping assistant that matches people to products using a unique and intuitive technology platform that combines science with subconscious. Lela's Compatibility Profile analyzes a shopper's personality from a short survey to discover tastes, lifestyle, values and budget, then custom curates a product listing through its Intelligent Match engine delivering individualized ratings on every one. The result is a truly meaningful shopping experience that reduces search time and increases purchase confidence. Lela's delivers an unprecedented level of personalization and engagement.

About Orchestra Networks

Orchestra Networks, a pure-play, independent MDM software provider, was founded in 2000. With operations in North America and EMEA, Orchestra Networks has successfully addressed the MDM needs of customers spanning industries including Banking, Insurance, Manufacturing, Retail, Consumer Goods, Technology, Pharmaceuticals, Public Utilities and Global Logistics.

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