• Christophe Barriolade

Gartner MDM Barcelona Recap

Orchestra Networks is back from Barcelona Spain, site of the European Gartner Master Data Management Summit. It was a great show, not only did we make many more contacts and have the opportunity to share EBX5 with a wider audience, one of our customers, Michelin, won the EMEA MDM excellence award.

For those who have not attended, the summits are a good place to learn about master data management. While the analysts presentations are informative, I enjoy the case studies from organizations implementing MDM a great deal more. This year our customers, Faurecia and Michelin, were among the presenting case studies on their current projects.

Faurecia, a 16.2B € auto parts manufacturer, described how they're using EBX5 to harmonize multiple master data domains for their global SAP implementations in Europe, Asia, and America. They're using EBX5 to manage the content and intersections (cross-domain relationships) for customer, supplier, organizational (private reference data), and program (product).

Michelin, a 20.7B € manufacturer of tires (184M last year), described how high quality data enabled them to increase their order fill rate, improve the responsiveness of their supply chain and reduce accounting close time. Michelin used Gartner's Seven building blocks of MDM as a program framework, EBX5 as their MDM platform and executive sponsorship to set vision and marshall resources.

Given that it's an MDM is a technology, you'd imagine that most of the presentations would be focused on software — the tools used for master data management. But what is always surprising is how much the people, politics and governance matter in enterprise data.

In both case studies, Michelin and Faurecia emphasized how important organizational and governance issues are to the success of MDM. Focusing on human factors, choosing technology that facilitates governance, and tools that help tie the stewards, owners and business users are all critical success factors.

All in all, a wonderful show. Now we're looking forward to Dallas !