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As companies compete to acquire and retain customers in today's challenging economy, a single point of management for all Sales & Marketing master data is critical. Accurate product catalogs, services and pricing; up-to-date locations and Point of Sale information; and channel synchronization--each are key to a successful Sales & Marketing organization. With the increased complexity of Enterprise Resource Planning (ERP), product configuration, sales channels, and compliance processes across the enterprise, the benefits of establishing true governance over shared data are significant. Shared data enables faster product introductions, allows companies to adapt to constant market and channel changes, ensures accurate sales reports, and ultimately increases revenues and profitability.