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Twitter, not Tweeter!

I happened to catch this post on the Wall Street Journal’s twitter feed (naturally!) about the soaring shares of Tweeter, a bankrupt US electronics retailer, who’s gotten caught up in the Twitter-ipo-mania

…  TWTRQ shares are soaring on Friday [Oct 4, 2013] for no other reason than its company name  looks and sounds just like Twitter. Tweeter’s ticker symbol is also just one letter off the one Twitter chose:  TWTR. (Source: wsj)

Perhaps this points out that even the best data management technology doesn’t eliminate the need for governance?

By Conrad Chuang